MTV and Autotrader Expose Real Idiots
Autotrader UK and MTV Against Drunk Driving joined forces to provide a Christmas-related warning against drink driving in 2006’s festive season. To the sounds of “Jingle Bells’ we see a series of drunk party goers on their way home in the back seats of various taxis (apparently London cabs). Young men and women humiliate themselves as they take it in turns to slouch, groan, vomit, smooch, grope and grovel. We suspect that these are idiots. But the catch comes with the super, “The real idiots drive themselves home. MTV Against Drunk Driving”.
The MTV Idiots commercial was developed at JWT London by creative director Nick Bell, copywriter Hugh Todd, art director Adam Scholes, with account director Paul Kirkley and with agency producer Katie Keith.
Editor was Sam Gunn of The Whitehouse, London.