Australian Financial Review plays with optimist and pessimist approaches to the market in a series of print advertisements featuring a bull and bear. “Know who to back in business. With access to the right information, investing and business becomes less of a battle.”
Credits
The Bull and Bear campaign was developed at Love Communications, Sydney, by creative director/copywriter Scot Waterhouse, art director Mike Lind, with photographer Sean Izzard and retoucher Marcus Thyer.
