Australian Dairy Farmers one hundred percent
Australian Dairy Farmers has launched a television campaign to remind Australians that their milk is 100% AUSTRALIAN, “Which leaves a better taste in your mouth.” The campaign leads to a web site, www.australiasmilk.com.au. The campaign is designed to create an edge in the competition with Pauls (owned by Italian Parmelat) and Pura (owned by a Filipino businessman).
The video is not available on YouTube at this time, maybe due to the sale of the company to National Foods Limited, a wholly-owned subsidiary of Kirin Holdings (Australia) Pty Ltd, which is part of the Kirin Group of Japan.
ADF is formed by the six state dairy farmer organisations: NSW Farmers’ Association – Dairy Committee, Queensland Dairyfarmers’ Organisation, South Australian Dairy Farmers’ Association, Tasmanian Farmers & Graziers Association – Dairy Council, Victorian Farmers Federation – United Dairy farmers of Victoria and Western Australian Farmers’ Federation – Dairy Council.