Australian Dairy Farmers one hundred percent

Australian Dairy Farmers has launched a television campaign to remind Australians that their milk is 100% AUSTRALIAN, “Which leaves a better taste in your mouth.” The campaign leads to a web site, www.australiasmilk.com.au. The campaign is designed to create an edge in the competition with Pauls (owned by Italian Parmelat) and Pura (owned by a Filipino businessman).

Australian Dairy Farmers 100 Percent Australian site

The video is not available on YouTube at this time, maybe due to the sale of the company to National Foods Limited, a wholly-owned subsidiary of Kirin Holdings (Australia) Pty Ltd, which is part of the Kirin Group of Japan.

ADF is formed by the six state dairy farmer organisations: NSW Farmers’ Association – Dairy Committee, Queensland Dairyfarmers’ Organisation, South Australian Dairy Farmers’ Association, Tasmanian Farmers & Graziers Association – Dairy Council, Victorian Farmers Federation – United Dairy farmers of Victoria and Western Australian Farmers’ Federation – Dairy Council.