The Audi TT, the sports car produced by Audi since 1998 in Győr, Hungary, is the subject of these two print advertisements, playing on the ‘T’ motif appearing in electricity pylons and power sockets. The tagline: “The New Audi TT. Pure Energy”.
The second generation Audi TT went into production this year, constructed of aluminum in the front and steel in the rear to enhance its balance. It is available in front or all-wheel drive. The production car uses either the 3.2 L V6 engine, with 250 PS (184 kW), or a 200 PS (147 kW) version of Audi’s direct injection 2.0 L four. Better known as FSI, Fuel Straight/Stratified Injection, the technology was derived from the LeMans racecars and offers improved fuel efficiency as well as an increased power output. A 6-speed manual transmission is standard, with the DSG as an option, and Quattro all wheel drive is standard with the V6.
The Audi TT Pure Energy campaign was developed at DDB, Milan, by creative director/copywriter Vicky Gitto and art director Massimo Valeri.