Audi is promoting the new Audi TT in a microsite featuring different parts of the body associated with the new car’s high-tech features. The site is based on the TV commercial originally launched by Audi Spain and adapted by Ogilvy Johannesburg for the South African market. For example, the heart represents the powerful engine. Using the mouse and scroll button, viewers can move up and down the length of this body, exploring the thrill of design firsthand.
The online campaign was developed at Ogilvy Capetown by co-directors Torgny Hylen and Sergio Lacueva, copywriter Julie-Anne Williams, tech lead Dylan Smith, coder and designer Alex Baroutsos, and illustrator Dean Foster.