Audi TT Interactive Body Site

Audi is promoting the new Audi TT in a microsite featuring different parts of the body associated with the new car’s high-tech features. The site is based on the TV commercial originally launched by Audi Spain and adapted by Ogilvy Johannesburg for the South African market. For example, the heart represents the powerful engine. Using the mouse and scroll button, viewers can move up and down the length of this body, exploring the thrill of design firsthand.

Audi TT Body Microsite


Audi TT Body Microsite Torso

Audi TT Body Microsite Legs

Audi TT Body Microsite Brain

Audi TT Body Microsite Eye

Audi TT Body Microsite Heart Engine

Audi TT Body Microsite Manual Gearbox

Audi TT Body Microsite Knee

Audi TT Body Microsite Interior

Audi TT Body Microsite Exterior

Audi TT Body Microsite Space Frame

Audi TT Body Microsite Interior

Hairs in Audi TT interactive site

Nipple in Audi TT interactive site

Nipple in Audi TT interactive site

Credits

The online campaign was developed at Ogilvy Capetown by co-directors Torgny Hylen and Sergio Lacueva, copywriter Julie-Anne Williams, tech lead Dylan Smith, coder and designer Alex Baroutsos, and illustrator Dean Foster.

  • Haruhra Haruko

    the meaning of this has no meaning

  • Kimayne Rudman

    I have happened to have seen much of Serio’s work and this sertainly does surpass the Ogilvy teams creation ability – nice idea guys – i likes……