Asics, the international sportswear company, is promoting running shoes in an advertising campaign focusing on DNA. “Left is rational. Right is emotional. Left, right, left, right, left, right is balance. Running is in our DNA. Asics. Sound mind, sound body.” “Run, because Darwin was right about evolution, and Newton, about gravity. Running is in our DNA. Asics. Sound mind, sound body.”
The ASICS DNA campaign was developed at Dez Brasil, São Paulo, Brasil, by creative director Vitor Knijnik, art directors Getulio Albrecht and Rodrigo Cabello, copywriter Michel Zveibil. Illustrator/photographer was Platinum.
See our other story on the Asics Running Partner campaign.