Asics Running is in our DNA

Asics, the international sportswear company, is promoting running shoes in an advertising campaign focusing on DNA. A woman and a man are shown in separate print ads running along axons between neutrons in the nervous system. “Left is rational. Right is emotional. Left, right, left, right, left, right is balance. Running is in our DNA. Asics. Sound mind, sound body.” “Run, because Darwin was right about evolution, and Newton, about gravity. Running is in our DNA. Asics. Sound mind, sound body.”

Asics runner inside DNA

Asics runner on blood vessels

Credits

The ASICS DNA campaign was developed at Dez Brasil, São Paulo, Brasil, by creative director Vitor Knijnik, art directors Getulio Albrecht and Rodrigo Cabello, copywriter Michel Zveibil. Illustrator/photographer was Platinum.

See our other story on the Asics Running Partner campaign.