Arthritis Australia launched Arthritis Awareness week in April 2007 with an advertising campaign designed to challenge the complacency that too often surrounds the disease. The ‘You Might Be Surprised’ TV ad features a couple who make their way to a tropical holiday destination. As the guy stretches his body he looks up to see a coconut falling from above.
Click on the image below to play the video in YouTube
One in six Australians has arthritis. Arthritis Australia is the leading not-for-profit organisation that provides support, promotes awareness and education, funds research, and advocates for people with arthritis as well as their friends, families, workmates and carers. See the Surprise campaign page.