Argos Beginning to Look a Lot Like Christmas

Argos, the catalogue-based chain of stores in the UK and Ireland, features 140 extras running through the streets of Newcastle and Haringey in this year’s Christmas television advert, to the sounds of Perry Como singing “It’s beginning to look a lot like Christmas”.

Argos Christmas Truck

In the 40 second ad Stephen Fry explains the the benefits of Argosing it (from the comfort and serenity of home) as opposed to conventional high street shopping. A blue truck weaves its way through the crowd, providing a new viewpoint for the Christmas shopping madness. Click on the image below to play the video.

Nicola Alon, Argos advertising manager, said the campaign was about making the festive period far more enjoyable: “Our campaign aims to show how, by ‘Argosing’ it, you can prepare for Christmas free from the constraints and hassles of traditional shopping, bringing to life a genuine, real, modern Christmas that many can relate to – or at least aspire to.”

Additional product-focused 10 and 20 second tv ads over Christmas will be voiced by Dermot O’Leary and Davina McCall.


The Argos Christmas campaign was developed at Clemmow Hornby Inge by creative director Micky Tudor and agency producer Savannah Jones-Middleton.

Filming was directed by Chris Dada via Academy Films, London, with producer Juliette Harris and director of photography Darran Tiernan. Post production was done at Moving Picture Company.

Sound was produced at Scramble.

Music is “It’s Beginning To Look A Lot Like Christmas”, sung by Perry Como and the Fontaine Sisters.

It’s beginning to look a lot like Christmas
Ev’rywhere you go;
Take a look in the five and ten glistening once again
With candy canes and silver lanes aglow.
It’s beginning to look a lot like Christmas
Toys in ev’ry store
But the prettiest sight to see is the holly that will be
On your own front door.