Are You OK with Domestic Violence?

The Campaign for Action on Family Violence in New Zealand has a message for Kiwis: family violence is not OK but is OK to ask for help. The campaign provides a wider brief than the White Ribbon Day focus on violence against women. Christchurch Presbyterian minister, the Rev Lapana Faletolu, says it’s not OK to look the other way and say it’s not our problem.

Lapana Faletolu in Domestic Violence poster It's Not OK

TV presenter Alison Mau says it’s not OK to make your kids feel worthless, just because you’ve had a bad day. Rugby presenter Phil Gifford says it’s not OK to teach your kids that violence is the way to get what you want. Aunty Mabel Wharekawa-Burt says it’s not OK to blame the drink.

Alison Mau in Domestic Violence poster
Phil Gifford in Domestic Violence poster
Aunty Mabel in Domestic Violence poster

The Are You OK Campaign

The Domestic Violence campaign, developed by the Taskforce for Action on Violence Within Families, is led by the Ministry of Social Development and the Families Commission, in association with communities, with support from ACC, the Ministry of Health and the New Zealand Police.

The campaign website, www.areyouok.org.nz, contains information for people who are violent and people who influence them, as well as information for community engagement and for the media. An 0800 Family Violence Information Line (0800 456 450) provides self-help information and connects people to services where appropriate. It is available seven days a week, from 9am to 11pm, with an after-hours message redirecting callers in the case of an emergency.

The Campaign for Action on Family Violence was developed at DRAFTFCB, Auckland, by executive creative director James Mok, creative director Murray Watt, art director Dave Brady, copywriter Hayley Marks and agency producer Esther Watkins.