“Why upgrade to Vista when you can upgrade past it? If upgrading to Vista means buying a new computer, there’s a better way. Get a Mac. It’s simpler, more powerful, and a lot more fun!” That’s the message from Apple in response to Microsoft’s Windows Vista launch. To back that message up Apple has brought out new episodes in the PC/Mac dialogues featuring comedians John Hodgman and Justin Long. (See my first post on the Get A Mac series).
PC’s a litte nervous in the lead-up to his surgery. He’s not too keen on having the technicians mess around with his insides. Like a lot of PCs he has to upgrade his graphics card and his memory. He needs a faster processor if he wants the premium package. If he doesn’t come back from surgery he wants Mac to have his peripherals. As PC walks off to his surgery, Mac says, “Speaking of peripherals…” (what’s that about anyone?) Click on the image below to play the video in YouTube
PC’s conversation with Mac is brokered by his security guy. “Mac has issued a salutation. “Cancel or allow?” PCs have a lot of security problems. This guy asks him to approve almost everything. “You are pointing out Vista’s flaws. Cancel or allow.” “You are coming to a sad realization. Cancel or allow.” So will it be a new Mac? Or a new PC with Windows Vista? Click on the image below to play the video in YouTube
The Get A Mac campaign was developed at TBWA\Media Arts Lab, Los Angeles, by worldwide chief creative officer Lee Clow, executive creative director Duncan Milner, creative director Eric Grunbaum, associate creative director/art director Scott Trattner, associate creative directors/copywriters Jason SPerling and Barton Corley, executive producer Cheryl Childers, and agency producers Mike Refuerzo and Anne Oburgh, assistant producer Hank Zakroff.
Editing was done at Mad River Post, Los Angeles, by Lucas Eskin, with assistant editors Christine Brown, Tina Nguyen, Doug Scott, Ben Foushee, Tim Kirkpatrick.
Sound was mixed by John Bolen at Play, Santa Monica.
Post production was done at Company 3, Santa Monica by colorist Stefan Sonnenfeld and online editor Brian Robinson.
Music, “Having Trouble Sneezing”, was composed by Mark Mothersbaugh (ex Devo) at Mutato Muzika, Los Angeles.