Apple features the Feist track, 1234, in the TV ad for the newly released iPod Nano. Leslie Feist’s 1234 music video plays on a range of iPod Nanos, each with a 2-inch, 320-by-240-resolution display. Hands adjust the iPods, moving from silver to black-matte to cranberry/wine red, to lighter blue to light green. The tagline: “A little video for everyone”.
Click on the image below to play the video in YouTube
1234 Track by Feist
The Feist 1234 track was also used in Australia’s eBay TV ad. See the 1234 music video reviewed.
Feist (Leslie Feist) performs as solo artist under the name of Feist and as a member of Canadian super group Broken Social Scene. See her official site, Listen To Feist, and Feist MySpace. ’1234′ is a single from Feist’s third full-length album, The Reminder, released in April/May 2007.
Credits
The iPod ‘Stacks’ video was developed at TBWAMedia Arts Lab by chief creative officer Lee Clow, executive creative directors Duncan Milner and Eric Grunbaum, associate creative director Scott Trattner, art director Demian Oliveira, copywriter Go Sohara, music editor Dana Huffman, and agency producers Cheryl Childers and Serena Auroux.
Filming was shot by directors Mark Coppos and Virginia Lee via Green Dot Films, director of photography Rebecca Baehler. Editing was done by Glenn Martin at Nomad Editing Company. Visual effects were developed at Mork and Lys, Alexei Tylevich, Ben Conrad, Andrew Dill at Logan. Post production was done by Stefan Sonnenfeld and Brian Robinson at Company 3.
Lyrics for 1234
One two three four
Tell me that you love me more
Sleepless long nights
That is what my youth was for
Old teenage hopes are alive at your door
Left you with nothing but they want some more
Oh, you’re changing your heart
Oh, you know who you are
Sweetheart bitter heart now I can tell you apart
Cozy and cold, put the horse before the cart
Those teenage hopes who have tears in their eyes
Too scared to own up to one little lie
Oh, you’re changing your heart
Oh, you know who you are
One, two, three, four, five, six, nine, or ten
Money can’t buy you back the love that you had then
One, two, three, four, five, six, nine, or ten
Money can’t buy you back the love that you had then
Oh, you’re changing your heart
Oh, you know who you are
Oh, you’re changing your heart
Oh, you know who you are
Oh, who you are
For the teenage boys
They’re breaking your heart
For the teenage boys
They’re breaking your heart
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