Apple iPod Nano Video Launches with a 1234

Apple features the Feist track, 1234, in the TV ad for the newly released iPod Nano. Leslie Feist’s 1234 music video plays on a range of iPod Nanos, each with a 2-inch, 320-by-240-resolution display. Hands adjust the iPods, moving from silver to black-matte to cranberry/wine red, to lighter blue to light green. The tagline: “A little video for everyone”.

Hand changes iPod Nano Video


Click on the image below to play the video in YouTube

1234 Track by Feist

The Feist 1234 track was also used in Australia’s eBay TV ad. See the 1234 music video reviewed.

1234 (Director's Version)

Feist (Leslie Feist) performs as solo artist under the name of Feist and as a member of Canadian super group Broken Social Scene. See her official site, Listen To Feist, and Feist MySpace. ’1234′ is a single from Feist’s third full-length album, The Reminder, released in April/May 2007.

Feist music video used in iPod Nano tv ad

Credits

The iPod ‘Stacks’ video was developed at TBWAMedia Arts Lab by chief creative officer Lee Clow, executive creative directors Duncan Milner and Eric Grunbaum, associate creative director Scott Trattner, art director Demian Oliveira, copywriter Go Sohara, music editor Dana Huffman, and agency producers Cheryl Childers and Serena Auroux.

Filming was shot by directors Mark Coppos and Virginia Lee via Green Dot Films, director of photography Rebecca Baehler. Editing was done by Glenn Martin at Nomad Editing Company. Visual effects were developed at Mork and Lys, Alexei Tylevich, Ben Conrad, Andrew Dill at Logan. Post production was done by Stefan Sonnenfeld and Brian Robinson at Company 3.

Lyrics for 1234

One two three four
Tell me that you love me more
Sleepless long nights
That is what my youth was for

Old teenage hopes are alive at your door
Left you with nothing but they want some more

Oh, you’re changing your heart
Oh, you know who you are

Sweetheart bitter heart now I can tell you apart
Cozy and cold, put the horse before the cart

Those teenage hopes who have tears in their eyes
Too scared to own up to one little lie

Oh, you’re changing your heart
Oh, you know who you are

One, two, three, four, five, six, nine, or ten
Money can’t buy you back the love that you had then
One, two, three, four, five, six, nine, or ten
Money can’t buy you back the love that you had then

Oh, you’re changing your heart
Oh, you know who you are
Oh, you’re changing your heart
Oh, you know who you are
Oh, who you are

For the teenage boys
They’re breaking your heart
For the teenage boys
They’re breaking your heart

  • Michael

    Thanks for the great article. Keep up the good work.