The Salvation Army in South Africa promoted its appeal for used clothing with a series of print advertisements featuring homeless people wearing a bridal gown, a superman costume and an old military uniform. “You wouldn’t be seen dead in them but for a homeless person they could mean the difference between life and death. Please donate your unwanted clothes to the homeless this winter.”
Credits
The campaign was developed at Lobedu Leo Burnett, Johannesburg, by creative director Vanessa Pearson, art directors Debbie Gyngell, Yvonne Hall, Fiona O Connor, copywriters Stephanus Nel, Angela Collins, production manager Janine Wilson, account executive Nomsa Nkangana.
Photographers were Clive Stewart and Michael Meyersfeld.
