Amnesty International promoted the power of letter writing in this animated spot from France. People around the world are able to escape from imprisonment, torture and death because of words written by petitioners. “Your signature is more powerful than you think.”
Click on the image below to play the video in YouTube
The Signatures spot was developed at TBWA, Paris, by executive creative director Erik Vervroegen, copywriters/art directors Stephane Gaubert and Stephanie Thomasson.
Filming was directed by Philippe Grammaticopoulos via Mr Hyde, Paris, with producer Maxime Boiron. Animation and post production was done at Magic Lab, Paris, who host Signatures as a 55 mb quicktime video.