Amnesty International fired out a challenge to capital punishment in “Bullet”, a television commercial featuring a prisoner saved from execution by petitions. A soldier fires a bullet at the prisoner, only to see it slowed down by a series of suspended petitions. The bullet drops to the ground in front of the prisoner. The super: “Your petitions are more powerful than you think”.
Click on the image below to play the video in YouTube
The Bullet spot (Peine de Mort) was developed at TBWA, Paris, France, by executive creative director Erik Vervroegen, art director/copywriter Nicolas Moreau, account supervisor Guillaume Allilaire.
Bullet won a Silver Lion at Cannes International Advertising Festival, 2007.