Amnesty Human Rights Campaign

Amnesty International launched a print campaign in New Zealand placing the Amnesty symbol as the flame that can burn the ropes that bind prisoners in Fallujah, Iraq, Sudan and Bolivia. The campaign won a Bronze Press Lion at Cannes International Advertising Festival 2007.

Amnesty Fallujah ad
Amnesty Sudan ad
Amnesty Bolivia ad

Credits

The Amnesty campaign was developed at Publicis Mojo, Auckland, by executive creative director Nick Worthington, creative director Nick Worthington, copywriters/art directors Karl Fleet, Derrick Kim, copywriter/art director/typographer Lorenz Perry,

The Sudan photograph was taken by photographer Philip Jones Griffiths in a refugee camp in 1988. The Dinka boy from Southern Sudan had gone insane after seeing his family massacred by government troops from the North.

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This entry was posted on Friday, June 22nd, 2007 at 10:39 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.