Amnesty Human Rights Flame Burns

Amnesty International launched a print campaign in New Zealand placing the Amnesty symbol as the flame that can burn the ropes that bind prisoners in Fallujah, Iraq, Sudan and Bolivia. The campaign won a Bronze Press Lion at Cannes International Advertising Festival 2007.

Amnesty Fallujah ad

Amnesty Sudan ad

Amnesty Bolivia ad


The Amnesty campaign was developed at Publicis Mojo, Auckland, by executive creative director Nick Worthington, copywriters/art directors Karl Fleet, Derrick Kim, copywriter/art director/typographer Lorenz Perry.

The Sudan photograph was taken by photographer Philip Jones Griffiths in a refugee camp in 1988. The Dinka boy from Southern Sudan had gone insane after seeing his family massacred by government troops from the North.