International tennis player Andy Roddick first appeared in a television commercial promoting American Express sponsorship of the US Open Grand Slam Tournament 2006, playing against a computer generated ‘Pong’. Now he’s back for the Australian Open 2007.
In the television spot, Andy Roddick arrives on the tennis court to find that recognizable PONG ‘white bar’ is his match opponent (the scoreboard reads: “RODDICK v. PONG”). Roddick proceeds to use his hard-hitting serves against the video game character, narrowly winning in the end with a trick serve. Roddick reflects: “My life is about taking on all challenges. That’s why my card is American Express.”
The television commercial is connected with an interactive web campaign in which online players take the role of Roddick against Pong or another player, hosted at www.stoppong.com.au. Players are encouraged to interact with the www.mylifemycard.com.au site and enter a draw for seven days at the US Open Tournament later in 2007.
Click on the image below to play the video in YouTube
The Roddick vs Pong campaign was developed at Ogilvy & Mather, New York, and Singleton Ogilvy & Mather Sydney, by creative directors Terry Finley and Chris Mitton, copywriter Chris Lisick, art director John Lamacchia and agency producer Cheryl Gackstetter.
Beat The Pong Interactive Site
Andy Roddick stars in an online game of tennis in which players compete against Pong and the clock. The American Express promotion is associated with Grand Slam tennis tournaments and can be found online at www.stoppong.com and www.stoppong.com.au
Use the mouse to move Andy Roddick across the court. Hit the 3 key to change from 2D to 3D perspective, and 2 to change back to 2D. Hit the ball through the trophies that appear on the court for extra points. The game ends when one player reaches 15 points or when the time runs out.