Are we looking at altruism or consumerism? Is it the thought that counts? Or how much you spend? Precious family time or racing around with no time? Festive? Indulgent? Giving? Taking? Hell or Holiday? Wise or Old? Leader or Follower? These are the questions HSBC asks in relation to banking in the holiday season.
Many people have radically opposing views of the holiday season. At HSBC we work for 100 million customers all over the world. That’s a lot of attitudes to spending and giving. But most importantly, we’ve learnt that the best way to spread good will is by keeping an open mind. yourpointofview.com
This is one of the many print advertisements associated with HSBC’s Your Point of View campaign, online at yourpointofview.com. JWT in 2005 worked with HSBC to launch a campaign that would demonstrate the company’s belief that difference creates value. Consumers have been invited over two years to give their opinions on broad topics such as haute couture, wind power and evolution.
This is one of the many print advertisements associated with HSBC’s Your Point of View campaign, online at yourpointofview.com.
Credits
The Your Point of View campaign was developed at JWT, New York, by worldwide chief creative officer Craig Davis, HSBC Worldwide Creative Director Axel Chaldecott, EVP, chief creative officer Ty Montague, executive creative director Walt Connelly, art director Damian Totman and copywriter Peter Seterdahl, photographer John Clang.
The web site was developed at RMG Connect.
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