Your Point of View at HSBC

Are we looking at altruism or consumerism? Is it the thought that counts? Or how much you spend? Precious family time or racing around with no time? Festive? Indulgent? Giving? Taking? Hell or Holiday? Wise or Old? Leader or Follower? These are the questions HSBC asks in relation to banking in the holiday season.

HSBC online ad - hell or holiday?


HSBC online ad - wise or old?

HSBC print ad - altruism or consumerism?

Many people have radically opposing views of the holiday season. At HSBC we work for 100 million customers all over the world. That’s a lot of attitudes to spending and giving. But most importantly, we’ve learnt that the best way to spread good will is by keeping an open mind. yourpointofview.com

This is one of the many print advertisements associated with HSBC’s Your Point of View campaign, online at yourpointofview.com. JWT in 2005 worked with HSBC to launch a campaign that would demonstrate the company’s belief that difference creates value. Consumers have been invited over two years to give their opinions on broad topics such as haute couture, wind power and evolution.

This is one of the many print advertisements associated with HSBC’s Your Point of View campaign, online at yourpointofview.com.

HSBC print ad - pleasure or pain?

HSBC print ad - traditional or trendy?

HSBC online ad - traditional or trendy?

HSBC online ad - follower or leader?

HSBC online ad - tedious or riveting?

HSBC print ad - reassuring or scary?

Credits

The Your Point of View campaign was developed at JWT, New York, by worldwide chief creative officer Craig Davis, HSBC Worldwide Creative Director Axel Chaldecott, EVP, chief creative officer Ty Montague, executive creative director Walt Connelly, art director Damian Totman and copywriter Peter Seterdahl, photographer John Clang.

The web site was developed at RMG Connect.

Filed under: HSBC, Interactive, Print

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