All Bran Lie Detector Test

Kelloggs Australia is promoting All-Bran as the breakfast cereal men would eat if only they knew how good it tasted. The ad plays on Australian male stereotypes – a young man presenting dressed in sweat suit who finds it hard to eat fibre, who would like people to think he drives a ute and goes surfing. He’s not keen for people to know he waxes his chest.

All Bran Lie Detector Test

John, a 41 year old surfie wannabe, agrees to a lie detector test. At a table with milk, juice, fruit and toast he’s asked about his attitudes to fibre. When he actually tries All Bran the results are surprising.

Click on the image below to play the video.


The Lie Detector ad was developed at JWT, Sydney, Australia, by executive creative director Andy McKeon, deputy creative directors Andy DiLallo and Jay Benjamin, consultant Simon Murphy, creatives Jon Lamb and Sarah Toon, and agency producer Amanda Slatyer.

Filming was directed by Dave Klaiber via Plaza Films with producer Susannah Phillips.

Post production was done at Cutting Edge, Sydney.