All Bran Lie Detector Test
(No Ratings Yet)
Loading ...Kelloggs Australia is promoting All-Bran as the breakfast cereal men would eat if only they knew how good it tasted. The ad plays on Australian male stereotypes -- a young man presenting dressed in sweat suit who finds it hard to eat fibre, who would like people to think he drives a ute and goes surfing. He’s not keen for people to know he waxes his chest.
John, a 41 year old surfie wannabe, agrees to a lie detector test. At a table with milk, juice, fruit and toast he’s asked about his attitudes to fibre. When he actually tries All Bran the results are surprising.
Click on the image below to play the video in YouTube
Credits
The Lie Detector ad was developed at JWT, Sydney, Australia, by executive creative director Andy McKeon, deputy creative directors Andy DiLallo and Jay Benjamin, consultant Simon Murphy, creatives Jon Lamb and Sarah Toon, and agency producer Amanda Slatyer.
Filming was directed by Dave Klaiber via Plaza Films with producer Susannah Phillips.
Post production was done at Cutting Edge, Sydney.
Neighbouring Posts
« « IRN BRU Goth Holiday | Divorce Online On TV » »
Posted in Inspiration, TV Ads Cinema and Online Videos
The Inspiration Room is a global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration. 
abdur rahim on Aircel Save Our Tigers: 
Philip on Diet Coke Love It Light with Maniac Girls: 
Hata Glas on Carlton Draught Any Excuse: 
Tessa on V Says Say No To Sugar: 
Kofia Nyeusi on Race You There Starcrossed on Google Street View: 
James on Race You There Starcrossed on Google Street View: 
Duncan on Diet Coke Stay with Sweet Disposition: 
Anonymous on Diet Coke Stay with Sweet Disposition: 
(4.85 out of 5)
I love it. perfect ad.
This ad is a copy of the Simpsons when Moe the Bartender is questioned by the police with a polygraph.