Adidas Originals In Free Thinker Photographs

Adidas launched the Originals Spring/Summer 2007 season in January with a series of print advertisements in international lifestyle and fashion magazines. The Free Thinker concept, developed at 180 Amsterdam, was interpreted in photographs shot by London-based photographer Nadav Kander.

Fafi-inspired tea party in Adidas Originals Print Ad


SLEEK SERIES/FAFI

This execution was created around the personality and image of French street artist Fafi. Fafi’s sexy street art often portrays “liberated young women” called the Fafinettes. Here the Fafinette characters drawn on the walls interact with Fafi herself and the models in the context of a cute tea-party. The SS07 Sleek Series carries her characters on both adidas Originals footwear and apparel.

Men play croquet in three dimensions in Adidas Originals Print Ad

FREIZEIT

Freizeit is a range all about leisure, in a tongue-in-cheek way. The heroes in this execution use their Free Thinking power in order to defy gravity. They play croquet in an unconventional way.

Men interact with Muhammad Ali in Adidas Originals print ad

ALI BY ADIDAS

This advertisement celebrates the spirit of Muhammad Ali. A true Free Thinker himself, he inspires young men, hanging out in a room, one of them watching himself in a mirror in a very serious way. Instead of seeing himself he sees a vintage image of Muhammad Ali shot by photographer Howard L. Bingham.

Missy Elliot - Respect Me - in Adidas Originals print ad

RESPECT M.E.

This ad features Missy Elliott empowering young women to stand up for themselves. Being the embodiment of Free Thinking, Missy herself as ‘captain of the ship’ guides the girls by her inspirational leadership.

A hand grasps the cuckoo from a clock, revealing a watch for an Adidas Originals print ad A man and a woman buried in the sand are saved from glare in Adidas Originals print ad

EYEWEAR & WATCHES

Two additional executions are made for Eyewear and Watches, both strong surreal ads that will surely surprise readers and invite them to find out more about the world behind these settings.

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  • cherry

    you guys are really a bit out of touch whoever is doing your trend research is transparent, you know im 19 and i loved adidas, i also love Courtney Love and MISS HER shes the eptimone of COOL!
    cherry punkin

  • dany

    tres jolie a mort

  • laura

    catch me on myspace.com laura huizar im very intrested in your painting well i have been for awhile i was wondering how too get a character made of me..i love your your work…hopefully yous let me in hehehe..jk but keep contact im a big fan…

  • laura

    love your work it beautiful and creative

  • zara

    q feooooooooooooooooooooooooooooooo