Bayer‘s Actron Pediatrics, the Analgesic For Children, was promoted in Argentina in 2006 with a series of print and poster advertisements featuring children in situations normally only faced by adults: a crashed car, a baby of questionable parentage, an affair, and having a guest turn up at your party wearing your outfit.
A crashed car brings on a headache for boy
A brown baby brings on a headache for boy.
An affair brings on a headache for boy and girl
An identical dress brings on a headache for party girl
The campaign was developed at Young & Rubicam, Buenos Aires by GCD Guillermo Vega, art director Hernán Cerdeiro, copywriters Ariel Serkin and Juan Frontini, production manager Fernando Costanza, and account executive Eugenia Slosse.
Photographer was Juan Salvarredy, Buenos Aires, with illustrator Daniel Romanos.