1st For Women Insurance Road Trip

1st For Women Insurance Brokers show South African television viewers why they insure only women in ‘Road Trip’, a TV ad also known as ‘Taking The Piss’. Three well dressed young South African men (on their way to a wedding?) tease one of their fellow-passengers who has taken his time on a road-side comfort stop. Each time he moves to get back into the car the driver inches forward. The joke continues until the car accelerates off the road and crashes down the hill.

First For Women Guys

Click on the image below to play the Road Trip video.


The ad was developed at Black River F.C., the Johannesburg office of Jupiter Drawing Room, by creative director Ahmed Tilly, art director Nicole Cohen, copywriter Spike Kunene, agency producer Tsholo Modisane and account executive Paul Binikos.

Filming was directed by Dean Blumberg via Freshwater Productions.