1st For Women Insurance Road Trip
1st For Women Insurance Brokers show South African television viewers why they insure only women in ‘Road Trip’, a TV ad also known as ‘Taking The Piss’.
Three well dressed young South African men (on their way to a wedding?) tease one of their fellow-passengers who has taken his time on a road-side comfort stop. Each time he moves to get back into the car the driver inches forward. The joke continues until the car accelerates off the road and crashes down the hill.
Click on the image below to play the video in YouTube
Credits
The ad was developed at Black River F.C., the Johannesburg office of Jupiter Drawing Room, by creative director Ahmed Tilly, art director Nicole Cohen, copywriter Spike Kunene, agency producer Tsholo Modisane and account executive Paul Binikos.
Filming was directed by Dean Bloomberg via Freshwater Productions.
See the ad in WMV format at First For Women
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Posted in Inspiration, TV Ads Cinema and Online Videos
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(4.92 out of 5)
Word to the advertisers. Using a car crash as a source of humour is NEVER a good idea. Can you imagine the potential upset an ad like this would cause?
Today i have created a hub and i have seen this video but i don´t understand the relationship with womens. In video there are only mens. Come to see in my hub about women cheap insurances what video i had posted http://hubpages.com/hub/cheap-women-insurance
Its funny…