Unilever tries out a new approach to advertising for Axe with a Thanksgiving Ode to Axe - all in the style of a user generated viral video. Jeff and friends record their online gratitude for the women they’ve encountered…
Click on the image below to play the video in YouTube
Thanks to All Involved
The Ode to Axe [...]
If you’re prepared to speed, be prepared to kill. That’s the message presented in three print advertisements prepared by Clemenger BBDO for LTSA, Land Transport Safety Authority New Zealand, in 2004.
LTSA Advertising Manager Rachel Prince said, “Community demand for safer driving has the potential to change the behaviour of those who persistently speed without any [...]
Martin Scorsese, Italian American film director, stars in his own Hitchcock-inspired cinema advertisement made for Catalan winemakers Freixenet. Scorsese’s role of president of the Film Foundation, is played on as he supposedly sets out to preserve a script by Alfred Hitchcock. “Key to Reserva”, in Spanish La Clave Reserva, includes visual references to Vertigo and [...]
Toyota has launched the RAV V6 in Australia with a humorous TV ad in which a nosy neighbour mistakes the phrase “200 kilowatts” for “200 killer wasps”.
Panic ensues, with music from Hitchcock’s Psycho, as the whole street dives for cover. The tagline, “Think Faster”, is accompanied by wasps sounding out the Toyota signature tune.
Click [...]
Soroptimist of Malaysia launched a Women Against Violence advertising campaign that has won awards around the world.
Soroptimist International is a worldwide organisation for women in management and the professions with 92,000 members in over 3,000 clubs in 125 countries. It is a global voice for women working through Awareness, Advocacy and Action. “Soroptimist” is derived [...]
Amnesty International has launched an online campaign, “Unsubscribe”, a series of films on enhanced interrogation techniques being used in prisons around the world. The first film in the campaign is the 2:30 minutes “Waiting for the Guards“, highlighting the use of stress positions by the CIA when they interrogate prisoners.
A man with his head hooded, [...]
Herringbone, the makers of fine clothes, tells a fascinating yarn about a young boy with tiny hands who struggles with low self esteem until he discovers his call to be a tailor.
It turns out that the young man’s small hands, while an embarrassment in his earlier years, have become a strength that makes him the [...]
The Road and Traffic Authority, New South Wales Government in Australia, launched a magazine print campaign in 2004 aimed at young drivers. A series of five advertisements were developed each depicting a personal note in a variety of situations – on a fridge, on a desk, a text message on a mobile phone, an email [...]
Unilever’s viral campaign for Dove, Onslaught, has unleashed a growing number of critiques of the international company’s exploitation of sexism to sell men’s products such as Axe (Lynx).
Rye Clifton, a senior strategic planner at Martin Agency, Richmond, created one of the YouTube mashups splicing together the Onslaught ad with images from the Axe/Lynx Billions spot [...]
Johnson & Johnson Australia is launching Stayfree’s new generation of Ultra Thins, a sanitary pad brand. Young women put the new product through the torture test by jumping through challenging shapes accompanied by Garage Party a track by Melbourne group Mr Jigga. (See Mr Jigga MySpace site)
Click on the image below to play the video [...]
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