OVCA, Australia’s national ovarian cancer network, earlier this year launched its fundraising campaign with this poster featuring two computer mice. The text: “Please help fight Ovarian Cancer by donating online at ovca.org.au”
Credits
The print advertisement was developed at M&C Saatchi, Australia, by creatives Roy Faulkner and Jodie Roach, with inspiration from Rozanne Kulik, Deborah, Kenny, Victoria [...]
MTV Switch has recruited the services of Heaven to promote its initiative for climate change. The online organisation has released a series of five TV ads featuring Jesus showing viewers how to change attitudes and put in place simple, practical daily actions that reduce carbon emissions. Each ad finishes with the super: “Heaven, the Divine [...]
Arthritis Australia launched Arthritis Awareness week in April 2007 with an advertising campaign designed to challenge the complacency that too often surrounds the disease. The ‘You Might Be Surprised’ TV ad features a couple who make their way to a tropical holiday destination. As the guy stretches his body he looks up to see a [...]
Heinz is promoting a user-generated competition for the best TV commercial, appealing to hunger for fame.
Click on the image below to play the video in YouTube
“If the old model was to spend money on TV advertising to get people to go to the store to pick up a bottle, the new one is to use [...]
Australian television and cinema viewers have been talking about the Trolley Dancers promoting Riva coffee.
In an athletic feat comparable to the OK Go YouTube video hit, Here We Go Again, four dancers dance with their supermarket trolleys, finally reaching for the coffee and sending it along the checkout conveyor belt.
Click on the image below [...]
Hydro, the international aluminium and energy company based in Norway, aims to convince young Norwegians that learning science is both exciting and fun, in two TV ads. The two action-packed short films, filled with experimentation and impossible stunts, are running on MTV and TV3 after school hours, aiming to reach budding engineers. The films are [...]
The lead up to the US Open Series, run by the US Tennis Association, is being promoted with a series of TV ads featuring tennis stars as drivers and passengers on buses. The ‘Greatest Road Trip in Sports’ campaign promotes ten summer tennis tournaments.
Image from US Tennis Association
Stars on the road include Serena and [...]
of Montreal, an indie band based in Athens, Georgia, has launched a music video for “Heimdalsgate Like A Promethean Curse”, directed by Matt and Mike Chapman founders of www.homestarrunner.com.
The music video is presented as a pantomime stage play in which a figure clad in white engages with a variety of scenarios.
Polyvinyl Records is offering a [...]
Italian truck manufacturer Iveco is celebrating its global sponsorship of the All Blacks with a set of TV ads featuring the traditional Maori war dance, the haka, linked with the 4WD Iveco Stralis.
Three versions of the TV ad are being shown on televisions in Italy, Spain, France, Great Britain, New Zealand and online at www.allblacks.iveco.com
Click [...]
BIANZ (Baking Industry Association of New Zealand) has inspired New Zealanders to take part in the NZ Bakery of the Year 2007 Campaign with Gingerbread Haka, a TV advertisement gone viral.
Click on the image below to play the video in YouTube
Credits
The NZ Bakery of the Year campaign was developed at recently formed Blackwood Communications Group [...]
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