Mountain Dew is partnering with DreamWorks Pictures and Paramount Pictures in conjunction with the July 4 release of the live-action film Transformers. Michael Bay, director of the Transformers movie, doubles as director for the ‘Transform Your Summer’ campaign.
The “Transform Your Summer” Mountain Dew spot is set in an apartment kitchen where a young man tries [...]
Vodafone Australia is promoting the $29 Jumbo Cap and $49 Maxi Cap with a tongue-in-cheek TV ad featuring a monk who leaves his monastery for the world beyond.
It’s clear from the use of written sign language that the monk and his colleagues have taken a vow of silence. As he stands in the middle of [...]
Vodafone NZ provides a one-minute commentary on the ways in which life has changed in “Make The Most Of Now”, a TV ad that could be shown in a number of national settings.
“Isn’t the world a great place? I mean just think of all the things we can do now! You can change the colour [...]
The Boots “Get Beach Gorgeous” plan, designed to prepare women for a summer of sunbathing, is promoted in ‘Moment of Truth’, a TV advert in which all eyes on the beach go to the woman removing her blouse to reveal her sun tan or lack of it.
The crowd on the beach is buzzing as a [...]
If Lolo the Donkey can save the planet, why can’t you? Si Lolo el Burro puede salvar al planeta, por qué tú no? That’s the line posed by a series of three TV ads from Mexico made for the MTV Switch web site.
Burro Bus
Lolo the donkey takes the bus, saving the planet from unnecessary carbon [...]
Masterfoods presents Snickers Dark as the snack food of preference for soccer moms in this humorous TV advertisement.
Two emotionally challenged soccer-playing brothers run up to their mother to discover her eating Snickers Dark. She’s enjoying the dark chocolate on the outside. The brothers are crestfallen. She’d always told them it was what was in [...]
Fresh Life Nuts and Dried Fruit, produced by Scalzo Food Industries in Australia, has an intriguing print campaign using images of women emerging from a large egg and a cocoon suspended from a tree.
The text: “START A FRESH LIFE. It starts with a conscious decision. A resolution. A choice. To take a step in the [...]
Pfizer and Taxi Canada have won Gold and Silver Film Lions at Cannes International Advertising Festival for the International Language of Viagra, a brand awareness campaign. Four 15 second TV ads show Viagra users talking to friends in a park (Chuckwubble), a bowling alley (Spanglecheff), a coffee shop (Wombleminki) and a backyard (Flangerati). Despite the [...]
Amnesty International in Switzerland launched an award-winning human rights awareness campaign, “Not Here But Now”, using outdoor poster s on walls in Swiss cities in June 2006. The aim of the campaign was to remind people that human rights violations were occurring within a few hours flight from Swiss cities.
Swiss cities are linked with troubled [...]
Sun Country Airlines, an American low-cost airline headquartered in Minneapolis-St. Paul, has launched a humorous advertising campaign promoting their friendly personal service. In each TV ad Sun Country staff canvass the opinions of passengers, offering a choice of cheeseburger or nothing, smile or scowl, extra check-in queue or no queue. The customers all nonchalantly [...]
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