The Inspiration Room

Microsoft Zune To Beam Your Beats

Microsoft is rolling out the Zune mp3 player with a focus on sharing music files between users. The two taglines, “Beam Your Beats” and “Welcome to the Social” attempt to convey the collaboration possible through blue tooth connectivity.

The text: “Share select music wirelessly, mano-a-mano, anytime, anywhere. Fellow Zune-wielding friends can listen to each song up to three times within three days and flag favorites to buy later. Other basics include a vivid 3-inch screen FM tuner and 30 GB of me space. Ready. Aim. Beam.”

Credits

The Microsoft Zune advertising campaign is being developed by a team at 72 and Sunny, El Segundo, under the creative direction of John Boiler and Glenn Cole.

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This entry was posted on Monday, November 27th, 2006 at 9:00 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: 72 and Sunny, Microsoft, Outside, Zune

Posted in Inspiration, Print Press Posters Billboards

One Response to Microsoft Zune To Beam Your Beats

1. Zune says:

   January 1, 2007 at 2:28 am

   I got this zune download that is a blast. i am glad microsoft is catching up. I know they get a lot of flack but i like them

   Reply