WWF Storms Save Our Climate

WWF (World Wildlife Fund) Canada has launched a campaign, “Save Our Climate“, which includes a television advertisement, “Storms”. The “Storms” TV advertisement features people recklessly ignoring storms. A couple walk their baby in a pram through heavy rain, while someone drives past in a convertible with the hood down. A family settled down by their camp fire, right next to a raging forest fire. Residents of a severely flooded neighborhood continue life as usual, playing ball and washing a submerged car. The tagline: “Ignoring global warming won’t make it go away.”

Life goes on in WWF Storms ad

Life goes on in WWF Storms ad


The Save Our Climate campaign was developed at FCB, Toronto by group creative director/art director Joe Piccolo, executive creative director Robin Heisey, associate creative director/copywriter Chris Taciuk and head of broadcast Judy Hamilton.

Filming was directed by Christopher Sargent (also director of photography) at Untitled Films, Toronto, with executive producer Peter Davis and Tom Evelyn.

WWF Storms was edited by Pete McAuley at AXYZ, Toronto, with Inferno artists Dave Giles and Joel Saunders, and producer Irene Payne.

Music and sound design was done by Ted Rosnick, at RMW Music, Toronto.

Won’t You Be My Neighbour?

Music for the WWF Storms TV ad is “Won’t You Be My Neighbor?”, as sung by Fred M. Rogers on his television show, Mister Rogers’ Neighborhood. Presbyterian minister Fred Rogers began his show, “MisteRogers” in Toronto in 1963, with Canadian Broadcasting Corporation. The show moved to Pittsburgh in 1966 and became “Mister Rogers’ Neighborhood” in 1968, continuing until 2001. See Mister Rogers at PBS, Mister Rogers at Wikipedia, and Fred Rogers Center.

Songs from the Neighborhood of Mr Rogers at Amazon.com

Covers of songs from Mister Rogers Neighborhood TV show

Lyrics for Won’t You Be My Neighbor

It’s a beautiful day in this neighborhood,
A beautiful day for a neighbor.
Would you be mine?
Could you be mine?…

It’s a neighborly day in this beauty wood,
A neighborly day for a beauty.
Would you be mine?
Could you be mine?…

I’ve always wanted to have a neighbor just like you.
I’ve always wanted to live in a neighborhood with you.

So, let’s make the most of this beautiful day.
Since we’re together we might as well say:
Would you be mine?
Could you be mine?
Won’t you be my neighbor?
Won’t you please,
Won’t you please?
Please won’t you be my neighbor?

Mister Rogers - Biography at Amazon.com

Fred Rogers – America’s Favorite Neighbor – at Amazon.com

Life goes on in WWF Storms ad