Wonderbra Halved for Breast Cancer in Malaysia

Kuala Lumpur drivers were confronted in 2003 by a billboard with half an advertisement for wonderbra, without the bra, all in the cause of early detection of breast cancer.

Wonderbra Billboard

On the left hand side the text reads, “A regular mammogram scan can save you from breast cancer. For more information, call Thompson Lab at 7585 2588″.

Credits

The campaign was developed at Malaysian advertising agency Grass, by creative directors Herbie Phoon (copywriter) and Kok Keong (art director), with photographer Lim Studio/Alex Tow.

The campaign won a Bronze Lion at the 2004 Cannes International Advertising Festival.

via Outdoor.ru

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This entry was posted on Saturday, October 7th, 2006 at 2:00 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.