Nintendo’s launch of the Wii console is being promoted through a series of television commercials designed to attract the attention of a broad audience. “Wii For All” is a two minute TV ad showing the capacity of the new technology to enhance the lives of people from different walks of life. Two Japanese salesmen drive around into a dairy farm in their tiny car. Dark sunglasses are packed away in jacket pockets. Carrying their Nintendo Wii consoles in cases, they ring the doorbell. “Wii would like to play”, they say to the family inside.
At first it’s a tennis demo. The family picks up the skills, learning how to move the tennis racquet in real time. Then it’s a game of 10 Pin Bowls and a 100 metre sprint from Mom. On to the next house – this time with Hispanic flavor. With some coaching Dad hits a home run in baseball and lifts weights. Mom and son pound it out in the boxing ring. Third stop is at a city high rise apartment where a set of friends have a go at Red Steel, Legend of Zelda: Twilight Princess, and Metroid Prime 3: Corruption. Next it’s out into the country where two men play football, Excite Truck, Tony Hawk’s Downhill Jam, Rayman Raving Rabbids. Finally it’s a stop at Lincoln High School’s school assembly before the salesmen don sunglasses and drive into the setting sun.
Click on the image below to play the video in YouTube
The Wii For All campaign was developed at Leo Burnett Chicago USA, by executive creative director/art director William Stone, executive creative director/copywriter Dominick Maiolo, executive producer Mary Cheney.
Editing was done at Optimus.
Yoshida Brothers Music
Music for “Wii For All” is “Kodo – Inside the Sun Remix”, performed by the Yoshida Brothers Ryoichiro and Kenichi playing Tsugaru-shamisen. Download the track from iTunes: