Whybin TBWA Sends Snowman Accessories
(Average: 4.00 out of 5)
Loading ...Whybin TBWA/’s direct marketing arm, Tequila Services, raised eyebrows in 2005 with its Christmas card, “Snowman”. Instead of sending the usual card and having it sent to the round filing cabinet, the Australian advertising agency sent a plastic bag containing water, a pipe, a carrot and two round black stones.
The campaign soon became discussed on Australian radio stations and was profiled in national newspapers. The Christmas card was awarded a Bronze Lion for Direct Marketing at Cannes.
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Location 
(Australia).
Posted in Ambient, Direct Market, Inspiration, Print Press Posters Billboards
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(4.85 out of 5)