Whybin TBWA Sends Snowman Accessories

Whybin TBWA/’s direct marketing arm, Tequila Services, raised eyebrows in 2005 with its Christmas card, “Snowman”. Instead of sending the usual card and having it sent to the round filing cabinet, the Australian advertising agency sent a plastic bag containing water, a pipe, a carrot and two round black stones.

The campaign soon became discussed on Australian radio stations and was profiled in national newspapers. The Christmas card was awarded a Bronze Lion for Direct Marketing at Cannes.

Whybin TBWA Christmas Snowman

Anyone know what Whybin TBWA did for Christmas this year?

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This entry was posted on Monday, December 18th, 2006 at 1:35 pm and is filed under Ambient, Direct Market, Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.