White Ribbon Day, the International Day for the Elimination of Violence Against Women, is being promoted in Australia through a provocative campaign aimed at everyday fathers. Men’s love for their daughters is being connected with a concern for their future wellbeing. Prepared to jump in front of a bus if it meant protecting your daughter? Well if there’s nothing you wouldn’t do for her, start by wearing a white ribbon November 25. And help stop your daughter becoming one of the 57 % of Australian women who suffer from violent male abuse in their lifetime. For advice on how to stop or report violence, visit whiteribbonday.org.au or freecall 1800 200 526.
The White Ribbon Day Campaign 2006 was developed at Saatchi & Saatchi Australia, Sydney, by executive creative director David Nobay, copywriter Kathy Mattick, art director Shannon Sutherland, and agency producer Llew Griffiths.