Virgin Mobile in Australia tonight launches its new round of television commercials featuring the monotonous motor mouth Russell. Voting closed on Saturday May 6. Since then production has been in full swing in preparation for the launch of the new exciting ad during tonight’s episode of House on Channel 10. Admirably, the Exciting New Virgin Mobile Motormouth Ad has been put online for people wanting a preview. Somehow the creative team has managed to tie together a horror genre, birthday suit, a nun on a piano and disco music.
Click on the image below to play the video in YouTube (HD)
See my post on the first part of the Virgin Mobile ‘Russell’ campaign.
The campaign has been developed by Virgin Mobile’s regular agency and production company: Host and The Glue Society, the same combo who produced the Warren, 5 Cent and Jason Donovan campaigns. Host and Glue Society will have ten days to film Russell in the chosen genre. Glue Society team included art director Luke Crethar, copywriter Matt Devine and director Jonathan Kneebone. The Host team included account director Tom Hull, project manager Mitch O`Donohue, producer Emma Friend, account executive Will Herron. THe Virgin Mobile team included Rich Field (General Manager – Brand) and David Cain (Manager Brand and Communications).
Michael, the actor behind the Russell character, has his own MySpace web site “Oh What a Mindblast!”