Toyota Says Drive Safely This New Years Eve

Toyota placed an eye-catching safety message in Australian newspapers in 2004, reminding readers to drive safely on New Year’s Eve. What appear at first to be fireworks turn out to be cracks on a car’s windscreen. The advertisement won the Quinlivan Black Chairman’s Award for Saatchi & Saatchi, Sydney at the 2005 Caxton Awards.

Toyota - Drive Safely This New Year's Eve

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