Tourism Victoria Play Hide And Seek With Run Rabbit Run

Tourism Victoria promoted the Yarra Valley in 2004 with a catchy television advertisement, “Hide And Seek” using the song, “Run Rabbit Run”. The ad has been brought out of storage to be played during the Commonwealth Games being held in Melbourne.

Tourism Victoria Hide and seek

A young holidaying couple hear a knock on their door. It’s their host coming with the suitcases in preparation for their imminent departure. But they’re not ready to go. They must hide before he finds them. As they search for places to hide they discover other couples playing the same game. They run out of the building, past cars, through lavender, past hay bales, through a vineyard and into a wine cellar. The host pursues with obvious delight. The ad finishes with an invitation to visit Victoria. The web site:

Tourism Victoria Hide and seek

Tourism Victoria Hide and seek

Tourism Victoria Hide and seek


The Tourism Victoria campaign was created by Publicis Mojo Melbourne, with creative director Darren Spiller, copywriter Steve Jackson, art director Christy Peacock, and agency producer Corey Esse.

Filming was done in Yarra Valley by the Revolver Film team including director Steve Rogers, producer Michael Ritchie, and director of photography Mandy Walker.

Editor was Bernard Garry at Karl Marks, now at The Editors.

Post production was done at Iloura.

Run Rabbit Run

Music was mixed at Gusto Music. ‘Run Rabbit Run’, used in the soundtrack, was sung by duo Flanagan & Allen (Bud Flanagan and Chesney Allen), who became popular for their comedic work in Britain during World War II.

The words and music for ‘Run Rabbit Run’ were written by Noel Gay & Ralph Butler for Noel’s show, “The Little Dog Laughed”. Flanagan and Allen made the song popular by adding lyrics referring to Adolf Hitler.

Best of Flanagan and Allen at

On the farm, every Friday
On the farm, its rabbit pie day.
So, every Friday that ever comes along,
I get up early and sing this little song:

Run rabbit – run rabbit – Run! Run! Run!
Run rabbit – run rabbit – Run! Run! Run!
Bang! Bang! Bang! Bang!
Goes the farmer’s gun.
Run, rabbit, run, rabbit, run.

Run rabbit – run rabbit – Run! Run! Run!
Don’t give the farmer his fun! Fun! Fun!
He’ll get by without his rabbit pie
So run rabbit – run rabbit – Run! Run! Run!
Run, run rabbit run

Dig that hole, forget the sun,
And when at last the work is done
Don’t sit down it’s time to start another one
For long you live and high you fly
But only if you ride the tide
And balanced on the biggest wave
You race toward an early grave.

Purchase the Best of Flanagan and Allen from

Run Rabbit Run – Flanagan & Allen on iTunes


The actor playing the host/farmer is Rod Mullinar. Rod moved to Australia after a career in England. He has appeared in feature films Curse of the Tailsman, Dead Calm and Breaker Morant. His television work has included The Sullivans, Cop Shop, Homicide, The Flying Doctors, Hallifax, All Saints and Stingers.


The ad won five awards at Melbourne Art Directors Club 2004 , for best soundtrack, best 45 second + television commercial, best cinema commercial, best in show, best client.