New Zealand Icecream company Tip Top, in their television commercial, “Undies”, help simplify the answer to the question, “When does a speedo become underwear?” All in the name of the Tip Top Trumpet, an icecream served up in a waffle cone.
Trumpet – Simplifying Summer
The advertisement features a male bather walking from the beach into the city and back again, testing a vital question facing many New Zealanders. As he does so, a voiceover gives us the clues we need… How far away from the beach do togs become undies? Skin tight swimming togs an item of clothing you’d happily wear in public but not in public. So how far is too far? So let’s begin…
Togs togs togs… Togs togs togs.. Togs togs togs.. Togs… Undies. Undies undies… Undies undies…
If you can’t see the water you’re in underpants. Local supermarkets. Pedestrian crossings. Office buildings. Public transport.
Anywhere more than 300 metres from the water’s edge, all underpants transformation areas. If we treat the budgie smuggler with respect… Undies (a truck briefly obscures our view of the sea), Togs …Everyone wins. Trumpet – Simplifying Summer.
Click on the image below to play the video in YouTube (HD)
The Undies ad is part of a campaign which includes four other scenarios: how to ‘re- package’ your breasts after ‘popping out’, how to take a covert pee in thigh high water, how to perform the perfect ‘hair whip’ and ‘stomach hold-in’.
Click on the image below to play the How To Pee video in YouTube (HD)
Click on the image below to play the Stomach Hold In video in YouTube (HD)
Click on the image below to play the Hair Whip video in YouTube (HD)
Click on the image below to play the Pop Out video in YouTube (HD)
The Simplifying Summer campaign was developed at Colenso BBDO, Auckland, by creative director Richard Maddocks, copywriters/art directors David Govier and Levi Slavin, and agency producer Jen Storey.
Music was composed by Jim Hall at Soundtrax. Voice over was done by Rob Brydon.