Timotei Styling Mousse For Lion
Timotei Natural Style Hairspray, Gel, Mousse and Hair Dye were promoted in 2005 with an eye-catching portrait of a male lion.
Timotei shampoo was launched in Sweden in the 1970s, and introduced to the UK in 1983 (see Timotei UK), and is now under the umbrella of Unilever UK. The name ‘Timotei’ comes from Timothy Grass. Perhaps this was taken into account when choosing a location for the lion shot.
Credits
The Timotei Lion print campaign was developed at JWT Paris by creative director Andrea Stillacci, art director Laurent Escoffier, copywriter Vincent Détré, account managers Stéphane Billard, Chloé Pigeon, Laure Poquet, and Nathalie Cortial, and co-managing director Stéphane Billard.
Photographer was Philippe Gueguen, with retoucher Hélène Chauvet. See Gueguen’s online sculpture gallery.
The Timotei Lion campaign won the Public Grand Prix de l’Affichage, 2005, and a silver award in the Epica Awards, 2005 – see Epica’s larger copy of the ad.
Art buyer was Carmela Guiragossian. Advertising managers were Marie-Anne Aylmerich, Elisabeth Lanner, and Justine Portrat.
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Posted in Inspiration, Print Press Posters Billboards




(4.92 out of 5)
Hola soy de granada (españa) y timotei mousse style no se comercializa en mi pais. Llevo intentando encontrarlo desde hace un año, y no lo he conseguido.
¿conoceis alguna forma de pedirlo fuera o algun otro producto similar a este que pueda tener el mismo efecto?