Sky One, a British television channel, is promoting the beginning of the Simpsons 17th season with a live action opening title. Shown on British televisions in the lead up to March 20, the 50 second video has quickly gone viral on a global scale. The ad is hosted at YouTube and has been viewed over 3 million times since March 3.
The clip starts with Bart scribbling on the blackboard, “I will not eat things for money”. He heads out through the door and onto his roller skate through the streets. Lisa’s playing sax in the band and is sent out by the conductor. Homer leaves the nuclear power plant – heading for home. Marge and Maggie head home from the supermarket. As usual they all end up home on the sofa in front of the TV watching… The Simpsons. The final super: “Come Home To The Simpsons. Sky One”.
The campaign was developed at UK advertising agency Devilfish by creative director Richard Holman, creatives Jonny Parker and Nick Stewart, and agency producer Audrey Hawkins.
Post production was done at Alteration Services and The Quarry.