WWF (World Wildlife Fund) is asking Australians to make a real difference to the future of our planet by making small changes in their lives today. A series of postcards and print advertisements highlights the possibility of a future in which our only experience of some animals will be artificial. The campaign points to wwf.org.au/future..
Credits
The “Future is Manmade” campaign was developed at Leo Burnett, Sydney, by Creative Director Mark Collis, art director/copywriter Grant McAloon, and photographed by Andreas Smetana.
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Hi Duncan -- thanks for the mention
The campaign was produced by Leo Burnett. In addition to the postcards we also ran a series of print advertisements based on the same creative, and extended this into interactive online advertising.
We are planning to continue the campaign into next financial year.
We hope that it will generate awareness of WWF’s work here in Australia, and also to encourage action on environmental issues.
Regards, Grant
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