WWF Warns Future Is Man Made
WWF (World Wildlife Fund) is asking Australians to make a real difference to the future of our planet by making small changes in their lives today. A series of postcards highlights the possibility of a future in which our only experience of some animals will be artificial. The campaign points to wwf.org.au/future.
Credits
The “Future is Manmade” campaign was developed at Leo Burnett, Sydney, and photographed by Andreas Smetana. See the WWF Future interactive site.
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Posted in Inspiration, Print Press Posters Billboards
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Hi Duncan – thanks for the mention
The campaign was produced by Leo Burnett. In addition to the postcards we also ran a series of print advertisements based on the same creative, and extended this into interactive online advertising.
We are planning to continue the campaign into next financial year.
We hope that it will generate awareness of WWF’s work here in Australia, and also to encourage action on environmental issues.
Regards, Grant