WWF Warns Future Is Man Made

WWF (World Wildlife Fund) is asking Australians to make a real difference to the future of our planet by making small changes in their lives today. A series of postcards and print advertisements highlights the possibility of a future in which our only experience of some animals will be artificial. The campaign points to wwf.org.au/future.. Each print ad includes the text, “What happens next is up to you. Even small changes to the way you live can make a big difference. Become a Futuremaker and help WWF make a better world for every living thing.”

WWF artificial rhino


19 of the world's 24 albatross species are endangered

19 of the world’s 24 albatross species are endangered.

The yellow-footed rock wallaby is on the verge of extinction in Australia

The yellow-footed rock wallaby is on the verge of extinction in Australia.

All 6 species of sea turtles in Australian waters are endangered

All 6 species of sea turtles in Australian waters are endangered.

WWF Tiger Future is Man Made

100 years ago the wild tiger population was 100,000. Today it’s less that 7,000.

WWF Reed Future is Man Made

If the current rate of climate change continues the Great Barrier Reef as we know it will be destroyed.

Credits

The “Future is Manmade” campaign was developed at Leo Burnett, Sydney, by creative director Mark Collis, art director/copywriter Grant McAloon, and photographed by Andreas Smetana.

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This entry was posted in Postcards, Print Press Posters Billboards, WWF and tagged , , . Bookmark the permalink.
Location Australia Australia

2 Responses to WWF Warns Future Is Man Made

  1. Grant says:

    Hi Duncan -- thanks for the mention :)

    The campaign was produced by Leo Burnett. In addition to the postcards we also ran a series of print advertisements based on the same creative, and extended this into interactive online advertising.

    We are planning to continue the campaign into next financial year.

    We hope that it will generate awareness of WWF’s work here in Australia, and also to encourage action on environmental issues.

    Regards, Grant

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