Texas Instruments DLP Girl and Elephant

Texas Instruments is promoting its new line of HD televisions with DLP (Digital Light Processing) technology with a campaign featuring a young girl (Bella Thorne) and an elephant. The tagline, “It’s the mirrors”. Each 30 second ad finishes with a voiceover: “HD TV powered by DLP. See how millions of tiny mirrors make the picture amazing”. The campaign, hosted online at www.itsthemirrors.com, maximizes Texas Instruments sponsorship of a NASCAR Chevy Monte Carlo SS, and ESPN’s Monday night football programming. Featured here are “Amazing”, “Believe” and “Nascar” (August 2006), “Football” (September 2006)

Girl and elephant in Texas Instruments tv ad


In “Amazing” the girl and elephant stand in the middle of a field of yellow flowers. She speaks to the elephant as she examines a small metal box. “How is it possible? Millions of tiny mirrors on something so small? I’ve never seen anything so colorful, so clear, so real. Have you? It’s amazing! It’s the mirrors! We’ve got to show everyone! Click on the image below to play the video in YouTube

Girl and elephant stand in sea

In “Believe” the girl and elephant stand in the sea as they examine a small metal box. “Who will believe that millions of tiny mirrors can put you in a gigantic stadium? Or on a far off planet? Or here? Or that so much color will make you think that you are actually there? Who will believe this thing inside? Soon, everyone. It’s amazing. It’s the mirrors!” Click on the image below to play the video in YouTube

Girl and elephant with NASCAR drivers

In “Nascar” the girl and elephant stand on a racetrack next to the Texas Instruments sponsored No matter where you, no matter how fast you go, what’s inside will show everything. Everything? Every car, every driver, every ding, every dent will be different with this. Tony Raines says, “Different?” Go ahead! Look! (Wow!) It’s amazing! It’s the mirrors”. Click on the image below to play the video in YouTube (HD)

Girl and elephant with groundsman?

Football

(September 2006)
The girl and elephant speak to a football player in the middle of a large stadium. “On Game Day what’s inside will change this place. Colors will be newer. Things will be clearer. Real will be realer. “Realer?”, says the player. “When the big men play you’ll see it all again the very first time. Look!” “Whoa!”, he says as the box emits a ray beyond the stadium into the night sky. “It’s amazing! It’s the mirrors!”, she says. Click on the image below to play the video in YouTube

The campaign’s fifth spot, “Aikman”, features the girl, elephant and Nextel driver Troy Aikman. Click on the image below to play the video in YouTube

Credits

The Texas Instruments DLP campaign was developed at advertising agency JWT, San Francisco, by creative director Mike Mazza, art director Mark Lawson, copywriter Jeff Guenther, and freelance producer Rob Thomas.

Engineering the World at Amazon.comFilming was directed by Malik Hassan Sayeed (also DOP) with Little Minx @ RSA, with Little Minx president Rhea Scott, executive producer Marjie Abrahams, producer Donald Taylor. Filming was shot in Toronto, Ontario.

Editing was done at Final Cut, Los Angeles, by Carlos Arias, with assistant editor Graham Turner and executive producer Saima Awan. According to Editor Carlos Arias, the campaign used the girl and her elephant friend as a metaphor for what Texas Instruments and its DLP picture technology are capable of visually. Shooting and editing in HD, however, proved to be tricky for several reasons. First, Director Malik Sayeed had to work with a young child and elephant for all five spots. Second, the high-definition footage, which was shot on a Viper Cam, required a multi-step process on an editorial level.

“The technology is still new so certain programs like the Avid are not meant for HD,” explains Editor Carlos Arias. “You have to make sure every frame is accurate when you’re working with compressed video that has effects on top of it. While it was a bit more difficult to work in this format, Malik [Sayeed] provided me with hours of unbelievable footage. Each shot and composition was so amazing. The HD depth and content will just floor people.”

Visual effects were developed at The Orphanage under the supervision of Lead artist/CD Dav Rauch and executive producer Paul Grimshaw. The Orphanage host three of the spots, Amazing, Believe and Nascar, in HD (20 mb), Large (20 mb) and Medium (10 mb) quicktime videos.

Postproduction was done at Company 3 by colorist Stefan Sonnenfeld and producer Missy Papageorge, and at Rough House by online editor Mike Logan.

Music was composed by Mark Mothersbaugh and Team Mutato at Mutato Muzika. Sound designers/mixers/engineers were Chris Barnett at Skywalker Sound and Joaby Deal at One Union.

DLP Technology

Digital Light Processing was developed by Dr Larry Hornbeck at Texas Instruments in 1987. The image is created by small mirrors on a microconductor chip (digital Micromirror Device or DMD). For more on the technology see www.dlp.com or Wikipedia on DLP.

  • Julie Moll

    Please explain the significance of the elephant in your new ads.

    Thank you,
    J. Moll
    Evansville, IN

  • Vanessa

    What is the little girls name in the commercials? Her voice sounds familiar from the “Silent Hill” movie and I keep wondering if that’s her. I’ve googled trying to locate her name but can’t seem to find anything. HELP! I keep going bonkers every time I see these ads on tv & could swear that’s the little girl from that movie. Please email me with a reply. Thanks!

  • Cecil Rhodes

    Send me the name of the little girl and her background. I think I have seen her in other ads. Cecil

  • James Orr

    I really like those commercials and it amazes me what a sensation they have started. She’s a cute southern girl with a cute elephant and everyone is talking about it. Must be good for advertising.

  • Tamara

    I’d like everyone to know that the elephant and the little girl worked together the entire time and was not placed in the commercials through editing or special effects. As a matter of fact the child and elephant bonded and there were many long days on set, just the two of them. Unlike other projects, where there is alot of downtime, this child worked the entire day (for 10 days),
    with the exception of a lunch break which is not the norm in projects with children. Not to mention, keeping the dialogue straight when commands are being given to the elephant, when the elephant is relieving itself, “hoses” the child down, or just decides it has had enough. The child was given various ways to pronounce the word mirrors, and the one chosen is her natural southern 8 year old accent, as I am sure we all said things differently at such a young age. Many people worked extremely hard on the commercials and perfection was the goal. The commercial was meant to entertain viewers and bring beauty to commercials. BTW, Troy Aikman, the Dallas football star will appear in an additional commercial seperate from the Nascar spot as stated in the above article.

  • Blaine Fielding

    The little girl is adorable. I see her name is Bella Thorne. She is age 9 now, born in Florida in 1997. She has had several movie/T.V. parts as well.There are videocaps of the commercial at the ChildStarlets site. {Eay to find on Google}.

    Blaine in Seattle.

  • Susie Taggan

    Can you please tell me what kind of elephant is in the commercial?

  • veronica

    I think that the elephant is African and I think the commercial is adorable. The little GIrl, Bella, has a star presence about her.

  • GK

    Does anyone know what football stadium the commercial was shot in? I thought it was Seattle’s Qwest, but I am not quite sure. Thanks.

  • jeremy

    It appears to be the stadium in Toronto, the sky dome, I think is the name.

  • Chris Zumpano

    Why is there an elephant? i dont get it?

  • Michael

    I don’t think thats the sky dome, which is now called Rogers centre. If you google some pictures of the sky dome, it doesn’t look to be it in that commercial. Anyone know how to find out what stadium that is?

  • lisa stanfield

    For sure, it is the Sky Dome Stadium which is now called Rogers in Toronto and if you google her name Bella Thorne or check her website, there are pix and video inside the stadium.

  • Erin

    OMG, I love the commercials. I’ve gotta send a note to the little girl, I’m such a fan. I was in the mall and I thought I saw her and wanted to say Hi, but didn’t want to creep them out, so HI Bella!

  • Erin

    I’ve read that the little girl’s dress was a collector’s item, does anyone know about it?

  • Kait

    Whats the POINT of the Elephant?!

  • http://www.patsgarden.com Patricia Meyer

    I am from South Africa. The elephant used in this ad is an INDIAN elephant.

    It is quite different from an AFRICAN elephant in form and especially the head and ears. Ears of the African elephant are extremely large. The animal flaps them back and forth when it is irate. See Google videos to confirm.

    African Elephants are unlikely to be tame enough to be used for anything by humans.

    INDIAN elephants are often used as worker animals in India, for moving lumber, for parades and for riding at zoos and circuses. They are also smaller than the African Elephants.

  • Tarin

    Has anyone seen the new commercials with the little girl and the elephant for DLP? I guess the 1st set were a great success. This new one is great!

  • Eric


    You can see the new commercial.

  • Tarin
  • John

    I just adore the young girl Bella. I just love to hear her say ‘mirrors’. Hopefully, we will see her in other things.

  • indymom

    Does anyone know who the football player in the newest ad is? Is he just an actor? It’s driving my husband and son nuts, trying to figure it out.

  • JOE

    who is the football player on the commercial called the blur

  • Eric

    The football player is just an actor. I love the new commercials, they are very funny. Bella does a great job as usual.

  • http://renesmee-nessie-carlie.hi5.com renesmee haha just kidding

    I love Bella Thorne she is sooooo cute

  • Kingpin

    It amazes me (in a bad way) that these commercials basically launched this girl’s professional career. My daughter is ten times cuter than Bella, ten times more talented, and enunciates English ten times more clearly, but she will never get discovered. “Life isn’t fair!”