Subaru has promoted the Impreza on television with a computer-generated television commercial in Australia launched in January this year. In a black void strings of three dimensional numbers, all 23990, come together to form an emerging Subaru Impreza. The ad finishes with the super, “Accelerated Technology”. We assume the price is $23990 Australian.
Click on the image below to play the video in YouTube (HD)
The ad was created at advertising agency Leo Burnett, Sydney, by creative director Mark Collis, agency producer Brendan Johnson, art director Ben O’Brien, copywriter Adam Rose, group business director Matthew Gorrick.
Film production and effects were developed at Fuel VFX , Sydney by director Andrew Hellen, VFX supervisor Andreas Wanda, VFX producer Dave Kelly, designer Eddy Herringson, 3D artists Mike Bain, Kane Elferink, Joseph Kim, Michael Orbing, Paul Lada, Grant Warwick. Flame artists Karen Fabling, Howard Hill.
Fuel VFX worked on the Accelerated Thinking effects following on from the Heineken Past Experience project. The team began by digitally scanning the car to get a head-start in 3D, a standard approach in CGI work. To achieve the photo-realistic result, with reflection and lighting, Fuel Depot developed a print shader which broke the surface layers down into flat colour, the clear glossy coating and the diffuse reflections. A combination of traditional 3D animation and purpose-scripted code was used to define the motion of the car and numbers respectively.
Subaru Australia have an Impreza microsite with flash-based accelerated imagery related to four Impreza models. Their explanation of the accelerated technology is as follows:
Drawing on Subaru’s rally-winning heritage, the new 2.5 litre Impreza WRX STI represents the pinnacle of Subaru engineering. With its Driver Controlled Centre Differential (DDCD) and Linked Slip Differential (LSD), it applies more torque to the rear wheels. improving traction and congtrol. This, combined with incredible performance (206 kW of power at 5600 pm and 392 Nm or torque at 5000 rpm) makes it more dynamic and controllable than ever.
See images from the print campaign.