Starburst Beware of the Burst at Party

Masterfoods Australia is promoting its Starburst ‘Gummi Squirts’ confectionery range with a television advertising campaign highlighting the dangers of the sweets’ liquid centre. The campaign, aimed at 18 – 24 year olds, continues in the genre developed in 2004 with the barbecue/tennis ball machine/fireworks ad.

Starburst Gummi Squirts beginning

‘Party’ begins with a man lying on the ground suddenly coming to his senses. His face is covered with orange goo. He sees a swimming pool surrounded by strewn furniture and people in recovery mode. Everyone appears to be affected by the orange sticky goo. A young man is licking orange goo off one of his girlfriend’s arms. In slow motion a friend runs up and says, “What did you do man, what did you do?” The camera takes our attention to a packet of Starburt Gummi Squirts. To the sounds of a trumpet fanfare police and rescue personnel rush into the swimming pool complex. The TV ad finishes with an animated sequence in which a laughing figure pulls a banner saying, “Beware of the Burst”. Click on the image below to play the video.


The Starburst campaign was developed at Clemenger BBDO, Melbourne, by creatives Ant White, Russell Fox and Josh Robbins, creative director Emma Hill, agency producer Sevda Cemo and account managers Ricck Meldrum, Sue Clohesy and Nick Jackson.

The Starburst Party TV ad was directed by James Pilkington at, appropriately, The Sweet Shop with director of photography Brycen Horne.

Post production was done at Digital Pictures by colourist Martin Greer.

Unfortunately the Australian Sunburst site has no connection to the television campaign. It appears to be focused on a music competition that has long been finished.