Staples Promotes Unexpected Gifts with Engelbert Humperdinck

English singer Engelbert Humperdinck (Arnold George Dorsey) stars in his first television commercial in Staples Inc’s “Unexpected Gifts” campaign developed by McCann Erickson Worldwide, New York.

Engelbert in Staples TV ad

The Staples TV ad consists of an oath shared by the Engelbert and colleagues in the Unexpected Gifts Department: Sweater Lady, The Taste Maker, Olaf the Arctic Nomad, Nibbles the Reindeer and Cindy the Holiday Dancer.

I Engelbert Humperdinck, I Sweater Lady, I the Taste Maker, Olaf, Cindy, do solemnly swear to uphold the values of the department. I will make finding unexpected gifts
real easy. I will work side by side with Mr Nibbles. So this year holiday shoppers can finally say Ooh. That was easy! (The Staples advertising catchphrase).

Unexpected Gifts in Staples TV ad

Engelbert – Totally Amazing Live at

Further video clips on the Staples Holiday site feature members of the Unexpected Gifts Department providing advice to shoppers. Topping the Department’s list of favorite unexpected gifts:

The iSpot Chair, outfitted with in-arm speakers and an arm pad earphone dock compatible with iPod, multimedia, MP3 players or any game system.

The CanonĀ® PowerShot A540 Digital Camera captures pictures and video in full color with 6.0 megapixels, a 2.5″ LCD screen, 4x optical zoom and 21 shooting modes.

Click on the image below to play the video.

The Staples MAILMATE(TM) Shredder, powerful enough to shred 10 folded paper sheets, CDs, DVDs, credit cards, staples and small paper clips.

The Lenovo 3000 C200 laptop computer, an affordable notebook with the functionality to run a small business and fun features for computing at home.

Mio DigiWalker C310 portable GPS Navigation System makes it easier and safer to get anywhere with its ease-of-use, portability, touch-screen technology and elegant design.

Staples Easy Button is now available in a decorative gift box with room for a gift card. Staples Foundation for Learning will donate proceeds, up to $1 million, to the Boys & Girls Club of America.

Staples Meet the Agents

Staples Agent Profile

Staples Ask the Department

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Staples, Inc. invented the office superstore concept in 1986 and today is the world’s largest office products company. With 69,000 talented associates, the company is committed to making it easy to buy a wide range of office products, including supplies, technology, furniture, and business services. With 2005 sales of $16.1 billion, Staples serves consumers and businesses ranging from home-based businesses to Fortune 500 companies in 21 countries throughout North and South America, Europe and Asia. Headquartered outside of Boston, Staples operates more than 1,800 office superstores and also serves its customers through mail order catalog, e-commerce and contract businesses. More information is available at