Squeezy Marmite – Love it or Hate it
Marmite Yeast Extract is now being sold in the UK in a squeezy jar, promising to put an end to frustrating struggles to get the spread on to toast. The new packaging is being promoted in a £3m ad campaign using the familiar tagline, “Love it or hate it”.
Broken Arm
A man with a broken arm in cast tries, without success, to eke out the last serving of Marmite from a glass jar. In desperation, he drops the jar on the kitchen floor. Just as he leans over to salvage the Marmite from the floor the kitchen door opens, smashing against his arm. We see that the woman coming through the door has done the shopping and has brought home Squeezy Marmite.
Credits
Broken Arm was created at DDB London by creative director Jeremy Craigen, art director Justin Tindall, copywriter Adam Tucker and agency producer Sarah Browell.
Marmite Broken Arm was directed by Mark Gilbert via London production company Rokkit and Reginald Pike, Toronto, with director of photography Dan Bronks with producer Mark Murrell. Rokkit host Marmite Squeezy Broken Arm as a 4.66 mb quicktime video.
Editor of Broken Arm was Mark Edinoff at Peepshow Post Production, London. Sound was produced at 750mph.
Mother
A woman breastfeeding her baby takes great pleasure in eating her Marmite on toast. But as much as she loves her Marmite, the baby has different thoughts. This ad is being broadcast as a viral video, due to the ‘bad taste’ impact on some viewers.
Credits
Marmite Mother was created at DDB London by Damien Bellon and Theirry Albert. Director was Rooney at Mustard Films, London.
Marmite Mother is available to view in MPEG, MOV and WMV formats at Eatmail.TV: Love It.
Marmite’s British site promises to have the new Squeezy ads online soon at the Love Marmite and Hate Marmite pages.
Neighbouring Posts
« « What do you call television advertisements? | Adidas +F50 TUNIT Modular Men » »
Posted in Inspiration, TV Ads Cinema and Online Videos
Loading ...
(4.92 out of 5)
[...] for Best over 90 second TV commercial Pot Noodle Noodle Mine for Canned, Frozen and Dried Food Marmite Mother for Canned, Frozen and Dried Food VW Tea for Cars, Best 30 second TV commercial Half Moon Theatre [...]