The Inspiration Room

Slob Spoofs Dove Evolution in Campaign Against Real Life

Campaign Against Real Life, otherwise known as TuffSheet.com, has posted a video response to Dove’s “Campaign for Real Beauty” video, Evolution.

This time it’s a man who’s made over for the sake of advertising. To the sounds of the same piano track as “Dove Evolution” the man is pampered with glass after glass of beer, countless cigarettes, more alcohol, and a range of fast foods.

Click on the image below to play the video in YouTube

Finally, when the guy’s face has thickened out, it’s time for Photoshop artists to shorten the neck, broaden the jowl, increase the hunch. The final lop-sided slob appears on a billboard advertising “Lardo”. The final observation? “Thank God our perception of real life is distorted. No one wants to look at ugly people.”

See the 75 second video at www.campaignagainstreallife.com

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This entry was posted on Sunday, December 17th, 2006 at 7:14 pm and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Campaign for Real Beauty, Dove, Spoof Ads

Posted in Inspiration, TV Ads Cinema and Online Videos

2 Responses to Slob Spoofs Dove Evolution in Campaign Against Real Life

1. Melissa says:

   September 28, 2008 at 7:17 pm

   I wish there was the real site, lol. Or did they ever really have one.

   Reply

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1. Tom Cruise…running « Nicola Davies says:

   February 15, 2008 at 9:13 pm

   [...] are messing with ads, in fact, they’re messing with just about everything! It doesn’t need to part of a huge [...]

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