Australia’s Sunsmart skin cancer awareness program in 2004 focused on the concept of killer body art.
Australians have the highest rate of skin cancer in the world. The Cancer Council of Victoria worked with advertising agency Wilson Everard to develop a campaign warning that there is no such thing as a safe tan. The campaign was so successful in the state of Victoria that it was used nationally in the following summer.
The print campaign directed people to www.sunsmart.com.au
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