Maria Sharapova So Pretty for Nike

Maria Sharapova, who has just reached the top eight in the US Open tennis tournament, has been featured in a TV ad for Nike this last month. Sharapova showcases her Nike performance tennis dress, designed for her day-time appearances in the 2006 US Open in New York. The 60 second and 30 second ads have been aired since August 20. As Sharapova travels from her hotel room to the Arthur Ashe Stadium, those around her take it in turn to sing the West Side Story hit, “I’m so pretty”. Throughout the journey, Sharapova remins focused on the task at hand, winning the game. The final scene has her facing a serve, returning it with a grunt. The super: “Just Do It. Nike”.

Sharapova walks to centre court


Appearing in the crowd are by tennis Hall of Fame inductee John McEnroe, his brother and captain of the 2004 U.S. Men’s Olympic tennis team, Patrick McEnroe, and two-time tennis Olympic gold medalist Mary Joe Fernandez. Click on the image below to play the video in YouTube

Credits

The Nike Sharapova campaign was developed by advertising agency Wieden & Kennedy, Portland by creative director Steve Luker, copywriter Alberto Ponte and Sheena Brady, art director Mira Kaddoura, and agency producer Robyn Boardman. Wieden & Kennedy’s home is not too far from the home of Nike, Beaverton, Oregon.

Filming was directed by Ivan Zacharias with Smuggler, with director of photography Jan Velicky, 1st AC Bob Raggozine, executive producers Nick Landon, Patrick Milling Smith and Brian Carmody, and editor Filip Malasek at Robota.

Post production and VFX were done at The Mill, London, by VFX producers Jo Arghiris, Asher Edwards (3D), shoot supervisor Hitesh Patel, 2D lead artist Angus Kneale, 3D lead artist Rick Walia, 2D artists Tara De Marco, Westley Sarokin, Mark French, 3D artist Wyatt Savarese, assists Winston Lee, Jeanette Williford, Anu Nagaraj, Greg Kilpatrick, Ross Goldstein, art director Gigi Ng, colourists Seamus O’Kane and Damien Van Der Cruyssen.

Sound was produced at Sound Lounge.

Sharapova faces the serve in Nike ad

I Feel Pretty

The song, “I Feel Pretty”, is sung by the character Maria in Leonard Bernstein’s musical, West Side Story, arranged by Czech composer Milan Kynlicka.

Download the song, I Feel Pretty, from the Original West Side Story Soundtrack at iTunes

MARIA
I feel pretty, oh so pretty
I feel pretty and witty and gay
And I pity any girl who isn’t me today
I feel charming, oh so charming
It’s alarming how charming I feel
And so pretty that I hardly can believe I’m real
See the pretty girl in that mirror there?
Who can that attractive girl be?
Such a pretty face
Such a pretty dress
Such a pretty smile
Such a pretty me!

West Side Story Soundtrack at Amazon.comI feel stunning
And entrancing
Feel like running
And dancing for joy
For I’m loved
By a pretty wonderful boy

GIRLS
Have you met my good friend Maria
The craziest girl on the block?
You’ll know her the minute you see her
She’s the one who is in an advanced state of shock
She thinks she’s in love
She thinks she’s in Spain
She isn’t in love
She’s merely insane
It must be the heat
Or some rare disease
Or too much to eat
Or maybe it’s fleas
Keep away from her
Send for Chino
This is not the Maria we know
Modest and pure, polite and refined
Well-bred and mature
And out of her mind!
Miss America, Miss America, speech!
Miss America, bravo, speech!

MARIA
I feel pretty, oh so pretty
That the city should give me its key
A committee should be organized to honour me
I feel dizzy I feel sunny
I feel fizzy and funny and fine
And so pretty
Miss America can just resign
See the pretty girl in that mirror there
(What mirror, where?)
Who can that attractive girl be?
(Which, what, where, whom?)
Such a pretty face
Such a pretty dress
Such a pretty smile
Such a pretty me!

MARIA & GIRLS
I feel stunning
And entrancing
Feel like running and dancing for joy
For I’m loved
By a pretty wonderful boy

West Side Story Soundtrack Remastered at Amazon.com