Salvation Army See Invisible People in Canada
The Salvation Army in Canada has a Christmas campaign designed to raise the public’s awareness of the invisible people on the margins, people who need a helping hand. The tagline: “We see what most don’t”.
Christmas shoppers walk past a clothing store, oblivious to the invisible mother and child sheltering in the doorway.
The super:
“Last year in Canada we served 2.5 million meals to the hungry
Last year in Canada we helped 10,000 people with addictions
Last year in Canada we provided one third of all shelter beds”
The final voiceover: “This Christmas we ask you to open your eyes and your heart and give.”
Click on the image below to play the video in YouTube
View Salvation Army Invisible as a 3 mb quicktime video at Glossy Inc
Salvation Army Invisible at YouTube courtesy of Salvation Army.
Credits
The “Invisible People” campaign was developed at ACLC, Toronto, by creative director Tony Miller, copywriter Steve Conover and art director Howard Beauchamp.
Filming was directed by Christina Hodnet at The Partners Film Company, Toronto, with producer Mark Siversky.
Editor was Jason Grebski at Flashand3rd, Toronto. Transfer was done at Notch, Toronto. Music was arranged at The Hive, Toronto. Audio post production was done at Wanted Studios, Toronto.
See The Canadian Salvation Army’s November 17 press release on their Christmas campaign, including details of the online Christmas Kettle program.
See the Salvation Army ‘Invisible’ poster campaign.
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« « Salvation Army Sees Invisible People in Canada | Australian Red Cross Produces Blood Box » »
Location 
(Canada).
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(4.92 out of 5)
What’s the song called in the “Invisible” Salvation Army commercial with the girl and the mom. I really want to download it.