Parmalat Australia is promoting its new range of Rush, a flavoured milk that is 99 % fat free with 30% less sugar than regular flavoured milk. The drink was identified by ACNielsen Australia in 2005 as Australia’s most popular low falt flavoured milk. Parmalat has this year re-packaged the drink in four flavours, Ultimate Chocolate, Intense Coffee, Wicked Latte and Heavenly Vanilla Malt, all available in 500 ml bottles. Although Rush is high in calcium, has no artificial flavours, is low GI, Parmalat has been careful to associate Rush with pleasure.
The three posters and bill boards provide twists on three fairy tales: Cinderella, Red Riding Hood and Rapunzel.
Credits
The Rush Just A Little Naughty campaign was developed at De Pasquale, Brisbane, by copywriter/art director Grant Johnston, art director Cos Luccitti, producer Ellie Smidt with photographer Andreas Smetana. The campaign won a CREAM award for new product in September 2006.
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Rush is the best…
i love this drink lol nott its soo GEY
i hate this drink soo much it s gross it gayhhhhh!!!!!!!!!!