Rethink Breast Cancer TLC with Man Breasts
(No Ratings Yet)
Loading ...Rethink Breast Cancer launched a public service announcement with a difference for Breast Cancer Awareness Month in October 2002. ‘Man Breasts’ caught the attention of Canadian viewers with a humorous television commercial featuring a man with breasts.
The spot begins with a foot to breast camera sweep, revealing a man with size D breasts walking with pride in his white t-shirt. As he shares a coffee with another well endowed man they revel in their bustiness. In the privacy of his own home he takes a Polaroiod photograph of his bust. As he washes his car he realises that he can arrange his own wet t-shirt look.
The super: “If men had breasts they’d really appreciate them. Show yours some TLC”.
The spot finishes with the man bouncing up and down on a seat, revelling his jiggling capacity.
The final text: “Touch. Look. Check. Learn at rethinkbreastcancer.com”
Click on the image below to play the video in YouTube
The Rethink TLC clip was designed to motivate young women and men to learn the facts about breast cancer. The web site provides more details on the three steps for early detection of breast cancer…
- TOUCH your breasts. Feel for anything unusual.
- LOOK for changes. Be aware of their shape and texture.
- CHECK anything unusual with your doctor. Chat with your friends if you are worried.
Credits
The Rethink TLC campaign was developed at Zig Inc., Toronto, by creative directors Elspeth Lynn and Lorraine Tao, art director Rosalinda (Rose) Graziano, copywriter Jennifer Wilson.
Filming was directed by Martin Granger via Avion Films, with director of photography Simon Mestel and editor Brian Noon.
Music and sound was composed and produced by Tom Westin and Dave Sorbara at Grayson Matthews. Lyrics used in the Man Breasts clip: “Darling your love’s the thing only thing that I want. You give me all the love that I need to go on.”
TLC Man Breasts is downloadable as a 4 mb quicktime video at Rethink Breast Cancer.
Neighbouring Posts
« « Glassons Breast Cancer T-Shirts in New Zealand | Elle Macpherson Promotes This Years Look for Breakthrough Breast Cancer » »
Posted in Inspiration, TV Ads Cinema and Online Videos
The Inspiration Room is a global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration. 
Joe on Castrol Think with your Dipstick: 
Dean on What Goes Around Comes Around: 
Duncan on Pedigree Catch in Slow Motion: 
DJB on Pedigree Catch in Slow Motion: 
abdur rahim on Aircel Save Our Tigers: 
Philip on Diet Coke Love It Light with Maniac Girls: 
Hata Glas on Carlton Draught Any Excuse: 
Tessa on V Says Say No To Sugar: 
(4.85 out of 5)