Australian Red Cross Produces Blood Box
Australian Red Cross worked with M&C Saatchi Direct, Sydney to catch the attention of students in 2006 with the ‘Blood Box’, a point-of-sale campaign with donation boxes and posters.
The Blood Box campaign won two Bronze Lions at the Cannes International Advertising Festival in 2006, one for the blood box and one for the poster. In the brief provided for the festival, M&C Saatchi explained that Red Cross Australia had asked them to find a way to increase the number of students donating blood in Australia. Most charities ask for money. While a large number of young people want to help worthy causes, they simply don’t have enough money to help everyone. M&C Saatchi chose to highlight to these people that they could still do a world of good without giving money. In Australia, a donation box is a typical means that charities ask for money. M&C Saatchi simply chose to put a twist on this by producing actual donation boxes, not containing money, but containing blood. After all, money isn’t everything.
See Australian Red Cross Blood Service
Neighbouring Posts
« « Salvation Army See Invisible People in Canada | Marks and Spencer Party In Ice Hotel » »
Posted in Ambient, Inspiration, Print Press Posters Billboards
Loading ...
(4.92 out of 5)